A new community theater, Playhouse 44, is gaining momentum in Avon, Connecticut, thanks to Joel Samberg, a dedicated theater enthusiast and founder. The theater has been active for just a couple of years and is set to showcase its latest production, “First You Smile,” on August 22, 2023, at Avon High School.
Playhouse 44, named after the main road that runs through Avon, aims to revitalize community theater in an era where such initiatives are dwindling. Samberg, who has resided in Connecticut for 15 years and previously contributed to the Hartford Courant and Hartford Magazine, has always dreamt of establishing a theater group. “I’ve been waiting to do a theater group since before I moved to Connecticut,” he stated.
The upcoming show, “First You Smile,” subtitled “Explorations on Love, Laughter, and Loose Ends Bench Pursuits,” features an eclectic mix of scenes adapted from classic works. It includes selections from George Bernard Shaw’s “Pygmalion” and the beloved film “It’s a Wonderful Life.” The program also presents original comedy routines reminiscent of 1960s acts, alongside a unique piece by playwright Kit Webb, highlighting romantic correspondence between Mark Twain and his wife, Olivia.
Samberg put out an open call for playwrights, receiving around 200 entries. After reviewing them all, he selected five for the production while contributing one of his own titled “Selective Emory.” Other writers featured in the show include Dave Carley, Tony Vale, Beth Harpaz, and Mark Harvey Levine, all exploring the theme of love through diverse perspectives.
The production involves five directors, including Samberg, who directs two scenes, and features 15 actors along with two hosts. Many of the performers were recruited through social media and the industry publication Back Stage. Although Playhouse 44 has begun to establish a core group of regular members, Samberg emphasizes the importance of community involvement in the company’s operations.
“I’ve been a theater guy my whole life,” Samberg remarked. “I love the live theater experience.” He noted several concerns he had about the operation of small theaters, particularly regarding affordability. To make theater accessible, he has set ticket prices at just $10. Additionally, he prioritizes well-designed playbills to enhance the audience’s experience.
Support for Playhouse 44 has come from a grant provided by the Avon Greater Together Community Fund, which is administered by the Hartford Foundation for Public Giving. The theater company also engages in year-round fundraising efforts, including events at local venues like American Flatbread Pizza in Canton.
Looking ahead, Samberg is not afraid to explore new works but also wishes to produce classic plays from the 1960s and 1970s. “First You Smile” marks only the second full production for Playhouse 44, following a successful selection of one-act plays the previous year. The company also organizes concert events at Raymour & Flanagan furniture store, known for its comfortable seating.
Following the performances of “First You Smile,” Playhouse 44 has several upcoming events planned. These include a program featuring two-person scenes and comedy bits at a local assisted living center, a ghost-themed storytelling concert for Halloween, and a holiday concert at Raymour & Flanagan.
As Playhouse 44 continues to expand its programming, Samberg remains on the lookout for a permanent performance space that the company can call home, solidifying its place in the Avon community and beyond.
