A new documentary is set to examine the impact of artificial intelligence (AI) and deepfake technology by featuring a digitally created version of Sam Altman, the CEO of OpenAI. Titled “Sam Bot,” the film explores the increasingly blurred boundaries between human and machine intelligence, and the evolving notions of identity in an AI-driven world. The film will premiere in New York on January 16, 2024, before being released nationwide.
Innovative Approach to AI Exploration
Produced by Abramorama and Vox Media Studios, the documentary originated from a magazine article that the director initially hoped to adapt into an interview with Altman. When those efforts were unsuccessful, the director attempted to visit OpenAI’s headquarters in San Francisco, only to be escorted off the premises. This setback led him to adopt a novel strategy: he created a deepfake of Altman using a large language model (LLM) trained on the entrepreneur’s extensive body of work.
The director’s ambition was to craft an engaging dialogue with the AI-generated Altman, referred to as Sam Bot. This approach drew inspiration from performance art, reminiscent of the works of Andy Kaufman. The project faced challenges as no US-based company was willing to undertake the deepfake process, largely due to apprehension surrounding Altman’s public persona. Ultimately, the director turned to a company in India, where he believed the cultural context would present fewer hurdles.
Impact and Caution in the Age of AI
The film aims to engage audiences in a conversation about the implications of AI technology. In an interview, the director emphasized the importance of treating AI with caution, likening it to the care one would take when raising a child. He remarked that just as parents are mindful of their language around children, AI, while not an adult, wields substantial power. The documentary also features a live AI battle, showcasing the capabilities of machine-driven film production in real time.
“This film captures the collective curiosity surrounding AI and its implications, transforming this exploration into a smart, humorous, and surprisingly human narrative,” said Luke Kelly-Clyne, the studio head at Hartbeat.
Despite the provocative nature of the subject, the director clarified that his intention was not to condemn AI technology outright. He acknowledged the polarized views regarding AI and highlighted that the discussion is not simply a matter of good versus evil. As of now, there has been no response from Altman or his legal representatives, but it is anticipated that any communication would likely come in the form of a response generated by OpenAI’s LLMs, which have received substantial legal training.
As the film approaches its premiere, it underscores the need for society to reflect on the role of technology in shaping identity and human interaction. With the ongoing evolution of AI, “Sam Bot” serves as a timely exploration of these critical issues.
