Dior has officially announced the appointment of Thai drama stars Lingling Kwong and Orm Kornnaphat as brand ambassadors. This decision marks a significant shift in the fashion influencer landscape, where the duo, collectively known as LingOrm, is beginning to rival the popularity of K-pop idols during major fashion events.
Lingling and Orm gained recognition for their performances in the hit series “The Secret of Us” and its follow-up, “Only You.” Both actors are prominent figures in the growing girls’ love (GL) genre, which has garnered a substantial international following. Their influence reached new heights during their appearances at Paris Fashion Week, where they made their debut at the Dior show in March 2025. By their return for the debut womenswear show in October 2025, they had reportedly secured an impressive earned media value (EMV) of $23.5 million, surpassing all competitors in the fashion space.
According to a report by Karla Otto, Lefty, and CTZAR, this is a first for Thai drama stars, who have outperformed K-pop icons in terms of EMV. The report highlights their strategic approach, noting, “Lingling Kwong and Orm Kornnaphat posted 50 times about Dior, driving soaring engagement and EMV.” Lingling herself achieved an EMV of $21.5 million, placing her second in the overall ranking.
Born in Hong Kong to a Chinese father and a Thai mother, Lingling has lived in both regions. Fluent in Cantonese, Mandarin, English, and Thai, she began her career in beauty pageants before being discovered by Channel 3 in Thailand. With a following of 2.7 million on Instagram, Lingling expressed her excitement about joining Dior, stating, “I truly believe in his genius and artistic vision,” referring to the brand’s creative direction under Kim Jones.
Orm, the daughter of veteran Thai actress Koy Narumon Phongsuphap, entered the entertainment industry in 2019 with the series “Hotel Stars.” Since then, she has accumulated a diverse portfolio of dramas, including “Game of Outlaws.” With 2.4 million Instagram followers, she has also ventured into fashion with her own line, Keep Silent. Orm shared her gratitude for the new role, saying, “I am delighted and so grateful to step into the new role as an ambassador with Dior. With my respect for the legacy of the house, this partnership is truly special.”
Channel 3 recently announced that Lingling and Orm will star in a third series next year, adapted from the novel “Wad Fun Wan Wiwa,” further solidifying their presence in the entertainment industry.
Dior’s decision to partner with these rising stars reflects a broader trend in the fashion industry, where brands are increasingly recognizing the influence of regional celebrities in shaping global fashion narratives. As Lingling and Orm continue to captivate audiences with their talent and style, their impact on the fashion world is likely to grow even further.
