Amazon has extended its annual Prime Day sale, offering Prime members an unprecedented four-day shopping spree filled with exclusive discounts. As the event enters its second day, shoppers still have three more days to explore deals across categories like tech, beauty, home essentials, and more. This extension provides a unique opportunity for consumers to snag bargains that might have been missed on the first day.
With new deals dropping daily, including fresh Lightning Deals, the urgency to act quickly remains. Popular items are rapidly selling out, and many discounts are fleeting, lasting only a day or two. Prices can rise unexpectedly, so eager shoppers are advised to act swiftly.
Prime Day 2025: A Shopper’s Paradise
Having covered Prime Day for six years, I can attest that not every deal is worth your time. However, the offers highlighted here are at least 20% off, highly rated, and at their lowest price in at least three months. This curated list will be updated live throughout the event to ensure you don’t miss out on the best bargains.
For those looking to stock up on essentials, consider grabbing dishwasher detergent pods made with Dawn soap, offering powerful grease removal without the need to pre-rinse. Additionally, garbage bags with added leak protection and Febreeze scent are available, making them a practical purchase during the sale.
Tech and Gadgets Galore
Among the standout tech deals is LifeStraw’s personal water filter, capable of removing over 99% of bacteria, parasites, and microplastics from water. Ideal for camping or emergency kits, it can filter up to 1,000 gallons of water. For the tech-savvy, smart plugs compatible with Amazon Alexa allow for remote control of devices, offering convenience and energy efficiency.
Music lovers can benefit from wireless earbuds featuring active noise cancellation and adaptive audio modes, while fitness enthusiasts might find the smartwatch deals appealing, offering features like workout tracking and health metrics monitoring.
Beauty and Wellness Steals
Beauty aficionados can indulge in teeth whitening strips that mold to the shape of your mouth for effective stain removal, or a luxurious lip mask that hydrates overnight. Hair care products like Mielle’s hair oil, designed to strengthen hair and nourish the scalp, are also on offer.
For those focused on wellness, collagen peptide powder from Vital Proteins supports hair, skin, and nail health, blending seamlessly into beverages. Meanwhile, the Dyson Airwrap, a versatile hair styling tool, offers a damage-free way to create various hairstyles.
Home Essentials and Kitchen Must-Haves
Kitchen enthusiasts can find deals on gadgets like a glass popcorn popper with a built-in measuring cup and butter melting feature, or a compact Keurig coffee maker perfect for small spaces. For home maintenance, a corded vacuum with a HEPA filter ensures thorough cleaning of all floor types.
Additionally, the Little Green Machine offers a portable solution for removing stains from upholstery and carpets, while a bird feeder with a built-in camera provides entertainment and a closer connection to nature.
Understanding the Prime Day Phenomenon
This year’s extended Prime Day reflects Amazon’s strategy to maximize consumer engagement and sales. Typically a 48-hour event, the four-day sale marks a significant shift, providing consumers with more time to shop and explore deals. This extension aligns with Amazon’s previous efforts to host similar events, like the Prime Big Deal Days in October, targeting holiday shoppers.
“The Kindle really is impossible to live without once you try it,” says NBC Select editor Lindsay Schneider, highlighting the enduring appeal of Amazon’s e-reader during Prime Day.
As the sale continues, consumers are encouraged to remain vigilant, as new deals are introduced daily. Lightning Deals, in particular, offer limited-time discounts that require quick action to secure.
Looking Ahead: The Future of Prime Day
While Amazon has not announced the next Prime Day, the success of this extended event could influence future sales strategies. As consumers continue to adapt to online shopping trends, events like Prime Day play a crucial role in shaping retail landscapes.
Stay informed with NBC Select’s comprehensive coverage of tech, wellness, and more by following us on social media platforms. With ongoing updates and expert insights, you’ll be well-equipped to navigate the remaining days of Prime Day 2025.
