De Noche Jewels, a Latina-owned fine jewelry store, has officially opened its new showroom in Houston’s Rice Village area. The store debuted on October 25, 2023, and specializes in a wide range of fine jewelry, including engagement rings, necklaces, bracelets, earrings, and pendants crafted from 10K, 14K, and 18K gold. According to Community Impact, the opening marks a significant step for founder Alicia Berrios and her family business.
Alicia Berrios, who started De Noche Jewels with her daughters, Jennifer and Sandra, harbors a deep entrepreneurial spirit that originated in her childhood in El Salvador. There, she assisted her parents in selling bananas and cheese, laying the groundwork for her future ventures. After relocating to the United States ten years ago, Berrios channeled her passion for jewelry into a successful business.
From Passion to Profession
Berrios’s journey into the jewelry industry is fueled by her lifelong admiration for the craft. According to the official website of De Noche Jewels, she has always been drawn to the beauty and intricacy of jewelry design. Her commitment to quality and craftsmanship is evident in every piece offered at the new showroom.
At De Noche Jewels, customers can find a diverse collection of jewelry that caters to various tastes and occasions. The store’s offerings include everything from elegant engagement rings to stylish everyday wear. This variety is designed to meet the needs of a wide customer base, ensuring that every visitor can find something special.
As a family-operated business, Berrios emphasizes the importance of community and connection. The new showroom not only serves as a retail space but also as a hub for local events and gatherings that celebrate culture and creativity. Berrios hopes to foster relationships with her customers, making each shopping experience personal and memorable.
A Vision for the Future
With the opening of this showroom, Berrios aims to expand her brand’s reach and establish De Noche Jewels as a premier destination for fine jewelry in Houston. The location at 5615 Kirby Drive, Ste. 420 provides a strategic advantage, attracting foot traffic from the vibrant Rice Village shopping district.
Looking ahead, Berrios plans to introduce exclusive designs and collaborate with local artisans, further enriching the store’s offerings. The ambition to innovate while maintaining quality reflects her vision for a sustainable and growing business.
For more information about De Noche Jewels and to explore their collection, visit their website at www.denochejewels.com.
