Snoop Dogg’s beverage brand, Iconic Tonics, has entered into an exclusive partnership with the popular plant-based restaurant group, The Butcher’s Daughter, to launch a series of zero-proof functional cocktails. This innovative collaboration aims to blend music, culture, and plant-based ingredients, and will be available in locations across New York, Los Angeles, and soon, Austin.
The new cocktails are designed to enhance well-being by incorporating seasonal produce and adaptogenic ingredients that promote mood improvement, stress reduction, and overall health. The first cocktail, the Grilled Lemon Spritz, features grilled and pressed lemons, ginger, amaro falso, soda, and muddled mint, with an added boost from Kanna flower extract, known for its uplifting qualities.
Innovative Beverages for a Modern Audience
Heather Tierney, Founder and Creative Director of The Butcher’s Daughter, expressed enthusiasm for the partnership, stating, “The Butcher’s Daughter has always been about creating new rituals and experiences that bring people together.” She highlighted how Iconic Tonics aligns with their ethos of intentionality and rebellion against traditional norms.
Evan Eneman, Co-Founder and CEO of Iconic Tonics, emphasized the collaboration’s focus on crafting beverages that fit various social occasions. “This is about sipping something that fits the moment, whether that’s unwinding with friends, catching a live set, or finding your own rhythm,” he noted. Together, they are offering a beverage experience that transcends conventional offerings typically found in restaurants and bars.
The partnership not only showcases product innovation but also reflects a cultural alignment that emphasizes shared values such as creativity, plant-based innovation, and community engagement. The Butcher’s Daughter’s natural wine bar, Only The Wild Ones, provides an ideal setting for these drinks, featuring a curated vinyl collection and high-fidelity sound, inviting patrons to immerse themselves in the ambiance.
Looking Ahead: Expanding the Collaboration
As the partnership evolves, patrons can expect a rotating selection of Iconic Tonics offerings at The Butcher’s Daughter locations, alongside unique menu editions and artist-driven events. The collaboration aims to create immersive experiences that celebrate food, music, and mindful consumption.
With plans to open in Austin by December 2025 and additional venues in vibrant cities, this partnership signals the beginning of a broader initiative that fuses culture, connection, and crafted hospitality experiences.
Iconic Tonics is committed to developing better-for-you beverages that prioritize functional ingredients, while The Butcher’s Daughter celebrates seasonal, wholesome ingredients across its locations. For more information on their offerings, visit their respective websites, drinkiconictonics.com and thebutchersdaughter.com.
This collaboration between Snoop Dogg and The Butcher’s Daughter marks a significant step in redefining beverage options, merging the worlds of music, gastronomy, and health in an exciting new way.
