What started as a personal challenge for one school owner has evolved into a significant initiative to modernize professional uniforms for healthcare and education. Shiftwear, a new brand launched on November 13, 2025, is redefining medical scrubs by merging style, reliability, and a sense of pride for those who wear them. Founded by Robert Bonds and supported by Salt Venture Partners and Bunji Growth, Shiftwear addresses longstanding issues faced by professionals needing functional, appealing attire.
Bonds, who has operated schools in various cities, frequently encountered the same frustrations: scrubs were either poorly stocked or took too long to arrive. Students often received uniforms that did not fit well, diminishing their confidence as they embarked on new careers. “I watched students start new careers in uniforms that didn’t fit right and didn’t make them feel proud,” Bonds stated. “If I could fix that one thing, I could change how people feel walking into their first day.”
The idea for Shiftwear emerged from these real-world challenges, transforming frustration into a viable business opportunity. Working closely with the team at Bunji Growth, Bonds leveraged their marketing expertise to create a brand aimed at changing how institutions manage their uniform needs. Shiftwear is built on the belief that uniforms should not only satisfy dress codes but also empower individuals to feel confident and capable.
Fashion Meets Functionality
Shiftwear’s offerings focus on modern fits, high-quality fabrics, and efficient delivery systems for schools and hospitals. The brand promises to eliminate the issues of unused uniforms and long waiting periods for replacements. With an emphasis on delivering quality, affordable scrubs on time, Shiftwear aims to inspire confidence among wearers.
Bonds elaborated on the vision behind Shiftwear, stating, “I wanted our uniforms to give that same energy as a pilot walking through an airport. Confident. Proud. Ready to take on a new challenge.” This approach underscores the brand’s commitment to enhancing the identity of students and professionals, encouraging them to see themselves as integral parts of their respective fields.
As Shiftwear prepares for rapid expansion across the United States, it is already making waves in the industry by providing stylish uniforms that prioritize both aesthetics and functionality. The brand is now live at www.shiftwear.com, offering both direct-to-consumer and institutional ordering options.
The launch of Shiftwear represents a significant shift in how uniforms are perceived and utilized in professional settings. With a focus on creating a positive impact on the identities of healthcare and education professionals, the brand is poised to lead a new movement in uniform design.
For more information, visit Shiftwear’s website or reach out to their media contact at [email protected].
