Mayor Zohran Mamdani announced the creation of a new Business Improvement District (BID) in Coney Island, New York, with an investment of $1 million. The announcement, made during a press conference on February 15, 2024, is part of Mamdani’s efforts in his first 100 days in office to enhance local businesses and improve the community’s infrastructure.
The Coney Island BID will focus on a range of initiatives aimed at supporting small businesses. This includes sanitation and beautification efforts, enhanced marketing materials, increased greenery, and the cleaning of communal spaces. According to Mamdani, “for far too long, the city and state have failed to invest in Coney Island in a meaningful way.” He emphasized that the BID will address the needs of both local shops and essential services, such as pharmacies, that serve the community.
BIDs operate as not-for-profit organizations, funded through fees levied on property owners in the designated area, alongside contributions from philanthropic sources and grants. They provide services that enhance those typically offered by the city, allowing local stakeholders to oversee and manage improvements within their commercial districts. The establishment of the Coney Island BID signifies a commitment to revitalizing an area that has historically faced neglect.
Addressing Local Challenges
Coney Island is home to over 100,000 residents, with a poverty rate of 26.3%, significantly higher than New York City’s overall rate of 18.2%. Mamdani acknowledged the lingering effects of Hurricane Sandy on the community and the escalating cost of living that has impacted many residents. He pledged to cut fees and fines for small businesses within six months as part of his affordability agenda.
Mamdani’s campaign has been primarily focused on affordability measures. His proposals include freezing rent for stabilized apartments, eliminating bus fares, and establishing city-owned grocery stores with affordable pricing. His administration has already taken steps to eliminate hidden fees and address issues posed by landlords.
At the press conference, Mamdani was joined by Coney Island Council Member Kayla Santosuosso, who signed the certificate of incorporation for the BID. Santosuosso highlighted the historical neglect that has plagued the area, stating, “the unfortunate fact is that a sad history of government neglect of this area has made Coney Islanders accustomed to going to bat for basic services that the rest of the city takes for granted.” She thanked her predecessor, former Council Member Justin Brannan, for facilitating the project’s progress alongside community advocates.
Community Support and Future Prospects
Local business owners expressed optimism regarding the BID. Dennis Vourderis, co-owner of Deno’s Wonder Wheel Amusement Park and a board member for the Alliance for Coney Island, stated he looks forward to the benefits it will bring not only to the amusement district but also to Mermaid Avenue. The BID will provide services five days a week during the peak season and three days a week in the off-season.
Pamela Pettyjohn, founder and president of the Coney Island Beautification Project, described the establishment of the BID as a “historic” opportunity. She expressed hope that the BID would support ongoing beautification efforts, providing the necessary structure and resources to sustain improvements over the long term.
In addition to the BID announcement, Mamdani officiated weddings for several New York couples on February 14, 2024, showcasing the diverse stories of love in the city. He also celebrated the successful resolution of contracts for over 10,000 nurses in New York City, concluding a weeks-long strike.
As Mayor Mamdani continues to navigate his early days in office, the establishment of the Coney Island BID marks a significant step towards revitalizing the community and supporting its residents.
