Linglong Tire marked its 50th anniversary with a grand celebration in Madrid on October 15, 2025. The event brought together over 200 distributors from across the globe, highlighting the company’s significant milestone in the tire industry. Guests enjoyed a unique experience, including a visit to the prestigious Santiago Bernabéu Stadium to watch an exhilarating match between Real Madrid and Villarreal.
A Celebration of Legacy and Partnership
The “Linglong 50 Years” logo illuminated the stadium, symbolizing the brand’s half-century of achievements in the automotive sector. The atmosphere reached a peak with a live interaction featuring Real Madrid legend Roberto Carlos, who engaged with attendees and added to the celebratory spirit of the occasion. This collaboration with a globally recognized sports franchise underscores Linglong’s strategy to strengthen its presence in both European and international high-end markets.
Since 2020, Linglong Tire has focused on global development, which has become central to its growth strategy. The company’s products are now available in 173 countries, supported by a robust sales network comprising nearly 200,000 points. Currently, international business constitutes half of Linglong’s overall portfolio, serving as a crucial driver for achieving its 2030 Strategic Goals.
Recognizing Distributor Contributions
During the awards ceremony, Linglong expressed profound gratitude to its distributor partners, acknowledging their vital role in the company’s international expansion. These partners are essential in connecting Linglong’s products with users worldwide, making them a cornerstone of the brand’s success.
As Linglong stands at this pivotal moment, the company reiterates its commitment to the philosophy of “Cooperation and Innovation.” By harnessing its six core competencies—Strategic Power, Innovation Power, Product Power, Organizational Power, Marketing Power, and Brand Power—Linglong aims to enhance service delivery and customer satisfaction. The company plans to continue leveraging technological advancements, superior product quality, and an efficient service system to navigate challenges and seize opportunities in the evolving market landscape.
The celebration at Bernabéu was not just a commemoration of past successes but a rallying call for future endeavors. As Linglong Tire looks ahead, it envisions a journey toward new horizons, with the stadium’s vibrant atmosphere as a testament to the brand’s ongoing evolution. The next milestone in this journey is set to take place in China, as Linglong embraces the next chapter of its storied legacy.
For Linglong Tire, this anniversary symbolizes not an end, but the beginning of a new voyage, with the spirit of football fueling its ambitions and strategies guiding its path forward.
