Celebrating its first anniversary, Hyperion Humboldt Realty Inc. has marked a year of growth and community engagement in Humboldt, California. Owner Annalise von Borstel reflects on the unique journey of establishing a business that thrives on building relationships and supporting the local community.
Since its launch, the company has faced a range of emotions, from the pride of seeing its signs in front of homes to the challenges posed by a fluctuating economy. Von Borstel acknowledges that owning a business entails navigating both rewarding milestones and the pressures of maintaining a sustainable growth model.
With a focus on strategic expansion, Hyperion Humboldt Realty is considering adding more agents to its team. This move is viewed as a necessary step but one that requires careful planning. Von Borstel draws a parallel to the growth of a redwood tree—emphasizing that premature expansion without solid roots can lead to vulnerability.
Community Engagement as a Growth Strategy
The foundation of Hyperion’s growth lies in its commitment to community engagement. Von Borstel has actively participated in various local organizations, such as volunteering with Rotary, attending Chamber of Commerce mixers, and sponsoring community events. These activities have fostered invaluable connections and have reinforced the importance of face-to-face interactions within the community.
Recently, Von Borstel was invited to speak on a panel at the inaugural Redwood Coast Women’s Conference, scheduled for September 25, 2024. This event aims to empower women and promote community connection, reflecting the values that Hyperion embodies. In discussions with fellow panelists, the differences in community engagement between rural and metropolitan areas were explored, highlighting the unique advantages of operating a business in Humboldt.
Participating in the conference has strengthened Von Borstel’s commitment to nurturing authentic relationships and uplifting the local community. She believes that genuine engagement and collaboration will always take precedence over algorithms and paid marketing strategies.
Looking Ahead: Sustainable Growth
The invitation to contribute to the Women’s Conference signifies a milestone in Hyperion’s journey, affirming that the roots established over the past year are both intricate and resilient. Von Borstel emphasizes the readiness for the next phase of growth, advocating for a thoughtful and strategic approach to any future expansion.
She encourages other business leaders to maintain active engagement with their communities. “This will support your organization organically through transitions and new opportunities,” she states.
As Hyperion Humboldt Realty moves forward, its mission remains clear: to partner with clients to achieve their real estate and financial goals while also contributing to the economic growth of Humboldt. Von Borstel holds positions as a board director at the Greater Eureka Chamber of Commerce and Compass Community Credit Union, along with her role as area governor for Rotary Clubs of Eureka. These affiliations further illustrate her dedication to fostering a connected and supportive community.
Through a commitment to authentic engagement and sustainable practices, Hyperion is poised to navigate the complexities of business growth while remaining deeply rooted in its community.
