On September 11, 2025, GAC officially entered the European market with a spectacular brand launch event in Warsaw, Poland. The company unveiled two new all-electric SUVs, the AION V and HYPTEC HT, marking a significant milestone in its European strategy. The event drew notable guests from the Chinese and Polish automotive sectors, as well as representatives from major media outlets and electric vehicle enthusiasts.
Showroom and Local Engagement
During the Warsaw event, GAC also opened a flagship showroom that blends technological aesthetics with local artistry. This space is designed to facilitate a multifaceted experience for customers, featuring innovative displays and community engagement activities. A highlight of the showroom is an installation titled Feels Like Heaven, created by Polish artist Joanna Juszczak.
GAC strategically chose Poland as the focal point of its European market plan due to its geographic location connecting Western and Central Europe, along with the significant growth potential in the new energy vehicle sector. The company aims to collaborate with local partners, expand its portfolio, and enhance customer experiences through cutting-edge vehicle manufacturing technologies and robust research and development capabilities. GAC emphasizes a corporate philosophy centered on “service and customer first.”
Expansion Plans and Local Initiatives
The launch in Warsaw is part of a broader strategy that includes the opening of a total of eight sales locations in key Polish cities, including Poznań and Kraków. GAC has already initiated operations at its European spare parts distribution center, which focuses on a quick-response, local support model for after-sales services.
Additionally, GAC is preparing to introduce more energy-efficient vehicle models while fostering user engagement and brand loyalty. Earlier this year, the company became the exclusive title sponsor of the prestigious Rosa Challenge Tour, part of the European Challenge Tour, effectively targeting affluent customers. GAC also invited Polish automotive media to visit its research and development center in Canton and the AION NE Smart Eco Factory, offering insights into cutting-edge Chinese innovations.
As GAC moves forward, the brand is committed to integrating itself into Polish society, serving local needs, and building trust among Polish customers. The company aims to establish itself as a reliable automotive brand in Poland, contributing positively to the market and community.
For further information, you can view the launch event images at this link.
