The Shops at Sportsmen’s Lodge in Studio City, California, has welcomed the opening of FEATURE, a fashion-forward lifestyle retailer renowned for its curated collection of footwear, apparel, and accessories. This arrival marks a significant addition to the retail landscape, appealing to trendsetters and collectors in Los Angeles.
Founded in 2010, FEATURE began as a boutique sneaker shop in Las Vegas and has since evolved into a well-respected national retailer. With a strong reputation for its thoughtful merchandising and refined store aesthetics, the brand showcases both established and emerging labels. The new location at 12833 Ventura Blvd features an extensive range of products, including offerings from globally recognized brands such as Nike, Adidas, New Balance, Stone Island, Comme des Garçons, and Rhude. Notably, FEATURE also includes its own in-house private label.
“Our mission has always been to create spaces that feel intentional, inspiring, and rooted in community,”
stated Ajay Bouri, Business Owner of FEATURE. He emphasized the importance of designing stores that reflect the culture of their neighborhoods while providing an elevated product mix. The Studio City location aims to foster a connection with the local community and enhance the shopping experience.
The design of the new store embodies FEATURE’s modern retail philosophy. Its gallery-inspired layout emphasizes product storytelling and features designer collaborations and exclusive releases. This immersive environment encourages customers to explore and discover new fashion trends. By blending premium footwear with contemporary fashion, the store creates a refined yet approachable atmosphere that aligns with FEATURE’s aesthetic.
In addition to the opening of FEATURE, Ron Bondy, Executive Vice President of Leasing at Midwood Investment & Development, highlighted the significance of this addition to the Shops at Sportsmen’s Lodge. He remarked, “FEATURE brings a fresh perspective and contemporary energy to the center.” Bondy noted that the retailer’s commitment to design and community focus complements the overall vision for the shopping destination.
The Shops at Sportsmen’s Lodge spans over 100,000 square feet, offering a diverse selection of retail, dining, fitness, and entertainment options. This vibrant destination continues to enhance its offerings, making it a key player in the local lifestyle scene. For more information on shops and upcoming events, visit https://www.shopsatsportsmenslodge.com.
As FEATURE opens its doors, it not only elevates the retail experience at The Shops at Sportsmen’s Lodge but also reinforces the intersection of fashion, culture, and community in the heart of Studio City.
