Owning a sports car is a life experience too few people are having, yet the allure of a thrilling drive remains strong. For those who can’t afford a six-figure sports car, several automakers continue to offer fun, affordable models that promise excitement without breaking the bank. The 2025 MX-5 Miata, heralded as the most capable version of Mazda’s iconic roadster yet, exemplifies this trend.
The sports car market may be shrinking, but options still exist for budget-conscious drivers. Dave Coleman, an engineering manager for Mazda, advocates for the MX-5 Miata, priced at $29,530, as an accessible way to inject fun into daily driving. “Sports cars are an attainable way to enjoy your life,” Coleman told ABC News. “You can push the envelope with a sports car.”
The Enduring Appeal of Affordable Sports Cars
The MX-5 Miata, a staple in the sports car world for 35 years, has maintained its reputation due to its affordability, lightness, and engaging driving experience. Despite consumer trends that have not favored two-seaters, the Miata persists. “You can drive the car at the limit without going so fast that you can’t see through the corner,” Coleman explained. “It’s tuned for backroads, not the track. We sell as many as we build.”
According to Tyson Jominy, vice president of data and analytics at J.D. Power, sports cars represent just 1.1% of the current U.S. auto market, a decline from their peak in 2005. “Sports cars are not very practical,” Jominy noted. “To have one compromises your lifestyle. You need excess funds to afford these vehicles.”
Iconic Models Still Capturing Hearts
Despite the challenges, certain models continue to capture the imagination of drivers. The Ford Mustang, starting at $31,920, remains a dominant force in the U.S. sports car segment. Joe Bellino, Mustang brand manager, highlighted the model’s enduring popularity, especially among women interested in the track-focused Mustang Dark Horse.
“The Mustang is a staple in the lineup,” Bellino stated. “You’re not losing anything, you’re not sacrificing with a sports car.”
For those seeking alternatives under $50,000, the Toyota GR86, Subaru BRZ, and Nissan Z offer compelling options. Vinay Shahani, senior vice president of U.S. marketing and sales for Nissan, emphasized the Z’s strong performance since its 2023 relaunch. “Very few car companies offer a manual transmission, 400 horsepower sports car that starts in the low $40,000s,” Shahani said.
The Future of Affordable Sports Cars
As the market evolves, the future of affordable sports cars remains uncertain. Tony Quiroga, editor-in-chief of Car and Driver, noted a persistent demand for these vehicles among readers, despite the market’s shift towards SUVs and electric cars. “Coupes are a hard sell,” Quiroga acknowledged. “The performance space moved into electric cars.”
“There’s magic to an internal combustion engine. Drivers want to hear the engine and shift the gears themselves. Supercar makers understand this.” – Tony Quiroga
Rory Carroll, former editor-in-chief of Jalopnik, remains optimistic about the segment’s future. “I disagree with the premise that people don’t want to buy them,” Carroll said. “I feel a responsibility to recommend these cars.”
A Lasting Legacy
For many, owning a sports car is about more than practicality; it’s about the joy of driving. Coleman, the Miata engineer, takes his car to the mountains every weekend, reveling in the driving experience. “What makes the Miata unique is that it’s focused purely on being fun to drive,” he said.
“Owning a sports car is a life experience too few people are having. You will never regret buying a sports car.” – Rory Carroll
As Ferry Porsche once said, “The last car built on Earth will surely be a sports car.” Whether this prediction holds true remains to be seen, but for now, the thrill of driving an affordable sports car continues to captivate enthusiasts worldwide.
