In the world of television technology, audio quality remains a persistent challenge, even as we approach 2025. This issue is not just a technical hurdle; it’s a common complaint among consumers, including friends and family, who often find themselves disappointed by the sound quality of their new TVs. As someone who has spent years testing televisions, I frequently recommend pairing a TV with a top-notch soundbar to enhance the audio experience.
Despite these challenges, some brands are making significant strides in improving TV audio. Notably, Hisense and Panasonic have introduced models with impressive speaker specifications and built-in audio software that elevate the viewing experience, especially with Dolby Atmos. These advancements suggest a path forward for the industry, one that other manufacturers would do well to follow.
Hisense: Leading the Charge in Audio Innovation
Hisense has taken a proactive approach by equipping its televisions with more advanced audio systems. The 2025 Hisense U8QG Mini-LED TV exemplifies this trend, building on the success of its predecessor, the U9N Mini-LED TV. The U8QG features a 4.1.2-channel system with a 72W output for the 65-inch model, which is further amplified to 82W in larger sizes, ensuring robust audio performance without distortion.
This model is not only a testament to Hisense’s commitment to audio excellence but also a consumer-friendly option, as evidenced by its significant price reduction on Amazon. The U8QG is poised to be a favorite among gamers, thanks to its 165Hz refresh rate and exceptional brightness, further solidifying Hisense’s reputation for innovation in both visual and audio technology.
Panasonic: A Return to Form with Superior Sound
Panasonic’s re-entry into the U.S. TV market has been marked by a focus on audio quality, as seen in its Z95A OLED TV. This model boasts a formidable 160W output on a 5.1.2-channel system, surpassing even the Hisense U8QG in terms of raw audio power. The Z95A’s audio prowess is complemented by sophisticated software features like Sound Focus and Space Tune, which allow users to customize their audio experience with settings such as Area, Pinpoint, Ambient, and Spot.
The upcoming Z95B OLED TV promises to build on this foundation, offering even richer surround sound and an expanded sound stage. Panasonic’s strategic repositioning of speakers within the panel enhances both the auditory and tactile experience, setting a new standard for what consumers can expect from TV audio.
The Industry’s Audio Dilemma
While Hisense and Panasonic are leading the charge, the broader TV industry remains overly reliant on AI to improve audio quality, often at the expense of developing robust hardware and software solutions. This reliance on AI can only go so far, especially when the hardware is limited from the start. Even among premium OLED TVs, the gap between visual and audio quality is evident.
However, there are signs of change. TCL, for instance, is exploring new avenues for enhancing audio experiences, collaborating with Dolby to design FlexConnect. This feature allows users to place speakers anywhere in their home, creating a more immersive auditory environment. Although it requires additional speakers, FlexConnect represents a step in the right direction.
The Future of TV Audio
The advancements by Hisense and Panasonic underscore the potential for a new era in TV audio, one where the sound is as immersive and dynamic as the visuals. As more brands recognize the importance of audio quality, consumers can look forward to televisions that offer a comprehensive entertainment experience without the need for costly and complex sound systems.
Ultimately, the future of television lies in creating all-encompassing entertainment systems that integrate superior audio and visual components. As Hisense and Panasonic continue to push the boundaries, the hope is that other manufacturers will follow suit, leading to a market where high-quality audio is the norm rather than the exception.
