5 July, 2025
scooter-braun-steps-down-as-hybe-america-ceo-after-four-year-tenure

Scooter Braun, the prominent record executive, has announced his decision to step down as CEO of HYBE America after a significant four-year tenure. The announcement, made on Tuesday, marks a pivotal transition for the entertainment giant, known for managing global sensations like BTS and NewJeans.

Braun, who joined HYBE in 2021 following the acquisition of his company Ithaca Holdings LLC, will continue to play a vital role within the organization. Although he is stepping down from the CEO position, Braun will remain one of HYBE’s largest individual shareholders and will serve as a senior adviser to the chairman and CEO, as well as a director on HYBE’s board of directors.

Leadership Transition and Future Plans

The leadership baton will be passed to Isaac Lee, who has been appointed as the new CEO of HYBE America. Lee, who has been with HYBE since November 2023 as the chairman of HYBE Latin America, brings a wealth of experience and a fresh perspective to the role. His leadership is expected to continue the company’s trajectory of success and innovation in the entertainment industry.

In a statement released by HYBE, Braun expressed his gratitude and pride in his journey with the company, describing it as “one of the most inspiring chapters of my professional journey.” He lauded HYBE Chairman Bang Si-Hyuk as a “true visionary and a musical genius,” and expressed his eagerness to support the continued success of Bang and the new CEO, Jason Jaesang Lee.

Scooter Braun’s Legacy and Impact

Known for managing high-profile artists such as Justin Bieber, Ariana Grande, and Dan + Shay, Braun’s influence in the music industry is undeniable. His tenure at HYBE America has been marked by significant achievements, including expanding the company’s presence in the U.S. market and fostering cultural exchange.

“Scooter has been an extraordinary partner, a visionary executive, and a true catalyst for cultural exchange,” said Bang Si-Hyuk. “His contributions have been vital in establishing our ambitious presence in the U.S. market. I am deeply grateful for his leadership, his astute instincts, and his unwavering passion for artists.”

Under Braun’s leadership, HYBE America has seen substantial growth, leveraging its global reach and innovative strategies to redefine the entertainment landscape. His departure, while marking the end of an era, also opens new opportunities for both Braun and HYBE.

What’s Next for Scooter Braun?

While Braun’s next professional move remains undisclosed, his departure from the CEO role does not signify an end to his association with HYBE. His continued involvement as a senior adviser and board director suggests that he will remain influential in shaping the company’s future endeavors.

Industry insiders speculate that Braun’s next venture could involve new entrepreneurial pursuits or further expansion into the global music and entertainment sectors. His track record of success and innovation positions him well for any future endeavors he chooses to pursue.

As HYBE America embarks on this new chapter under Isaac Lee’s leadership, the company is poised to continue its mission of cultural innovation and global expansion. Meanwhile, Braun’s legacy as a transformative leader in the entertainment industry is set to endure, with many anticipating his next move with keen interest.

The transition comes at a time when the entertainment industry is rapidly evolving, and the strategic decisions made by leaders like Braun and Lee will undoubtedly shape its future. As HYBE continues to expand its influence, the world will be watching to see how these changes unfold and what new heights the company will achieve.