After years of testing televisions, one glaring issue continues to plague even the most advanced models set to launch in 2025: subpar audio quality. This persistent problem is a common complaint among consumers, including friends and family, who often find themselves dissatisfied with the sound of their new TVs. As an expert in the field, I frequently encounter this issue during testing, leading me to consistently recommend pairing TVs with high-quality soundbars for an enhanced audio experience.
Despite these challenges, there are promising developments in the TV industry. Notably, brands like Hisense and Panasonic are making significant strides in improving built-in audio capabilities, offering consumers a more rewarding Dolby Atmos experience. These advancements suggest that other TV manufacturers should take note and prioritize audio enhancements.
Hisense’s Audio Innovations
Hisense has been at the forefront of integrating superior audio systems into their TVs. The Hisense U9N Mini-LED TV, released last year, marked a significant advancement with its dual side-firing speakers that deliver a crisp and dynamic soundstage. The 2025 Hisense U8QG Mini-LED TV builds upon this foundation, featuring an advanced audio system that varies with TV size. Specifically, the 65-inch model I tested boasts a 4.1.2-channel system with a 72W output, which increases to 82W for larger sizes ranging from 75 to 100 inches. This enhancement ensures better audio output, particularly at higher volumes, without distortion.
Currently, the Hisense 65″ U8QG Mini-LED TV is available at a discounted price of $1,498 on Amazon, down from its original $2,199. This model is not only a standout for its audio capabilities but also for its impressive gaming features, including a 165Hz refresh rate and exceptional brightness. The U8QG’s side-firing speakers and built-in subwoofer provide comprehensive audio coverage, setting a high standard for TV audio specifications.
Panasonic’s Return with Advanced Audio
Meanwhile, Panasonic has made a notable return to the U.S. TV market with its Z95A OLED TV, which boasts audio specifications that rival even the best in the industry. The Z95A features a 160W output on a 5.1.2-channel system, offering ample coverage for most users. What sets Panasonic apart is its innovative software, which allows for extensive audio customization.
Panasonic’s Sound Focus and Space Tune software suites enable users to tailor the audio experience to their preferences, with settings such as Area, Pinpoint, Ambient, and Spot. This versatility breathes new life into home entertainment setups, complemented by the Z95A’s robust audio system. The Panasonic 65″ Z95A OLED TV is currently priced at $1,997 on Amazon, reduced from $3,199, and features a 160W Dolby Atmos system, a 144Hz refresh rate, and a sophisticated gaming dashboard.
Following a recent briefing with Panasonic in Newark, New Jersey, we previewed the upcoming Z95B OLED TV. It promises even richer sound and a wider soundstage, thanks to repositioned speakers within the panel. This improvement builds on the high praise received by its 2024 predecessor, indicating a commitment to enhancing the auditory experience.
The Need for Enhanced TV Audio
The emphasis on TV audio quality is not just a trend but a necessity. Many TV manufacturers are overly reliant on AI to improve audio, rather than investing in robust hardware and software solutions. Hisense and Panasonic are leading the charge in this area, but they are not alone. TCL is also exploring new avenues for audio enhancement, collaborating with Dolby to develop FlexConnect, a feature exclusive to 2025 TCL TVs. This innovation allows users to place speakers throughout their home for a truly immersive audio experience, though it requires additional speakers for optimal support.
Ultimately, the goal should be to create TVs that offer a complete entertainment system, rather than just a screen that necessitates additional sound equipment. This approach not only saves consumers money but also simplifies the setup process. With brands like Panasonic and Hisense at the helm, the future of TV audio looks promising, and it is hoped that more manufacturers will follow suit.
