HOLLYWOOD, CA – Apple’s Formula One film, a groundbreaking collaboration with Warner Bros., has accelerated to an impressive $10 million in total previews this week, setting a new benchmark for Apple Original Films.
Immediate Impact
The Joseph Kosinski-directed and Jerry Bruckheimer-produced Formula One movie, featuring Brad Pitt, has outpaced the preview earnings of several high-profile Apple films. This includes Ridley Scott’s Napoleon ($3M), Martin Scorsese’s Killers of the Flower Moon ($2.6M), and others. The film’s opening is anticipated to exceed $50 million, marking a significant milestone for Apple’s ventures into major theatrical releases.
Key Details Emerge
The film, which began showing previews at 3 PM, amassed $7 million on its first night and an additional $3 million from earlier week Imax and PLF previews. Warner Bros. contributed 50% of the global marketing and distribution costs, collaborating with Apple to recoup these expenses before taking a distribution fee.
Production Costs: Estimated at $200 million, though some sources suggest $300 million.
Rotten Tomatoes Scores: Audience score of 97%, 84% certified fresh reviews.
Industry Response
The film’s success is a promising sign for the motor sports genre, which has struggled at the box office. This development builds on the legacy of Ford v Ferrari, which previously set a high bar with $2.1 million in previews and a $31.4 million opening.
By the Numbers
F1 Total Previews: $10 million
Expected Global Opening: $115 million+
What Comes Next
Analysts predict that F1 will continue to perform strongly as it opens globally, potentially reshaping the landscape for future Apple Original Films. Meanwhile, M3GAN 2.0 from Universal/Blumhouse/Atomic Monster has drawn $1.5 million in previews, a decrease from its predecessor.
Background Context
The announcement comes as the film industry sees shifts in how streaming giants like Apple and traditional studios collaborate. The timing is particularly significant because it reflects a growing trend of high-budget streaming originals making their way to theaters.
Expert Analysis
According to industry experts, the success of F1 could encourage other streaming platforms to pursue similar theatrical ventures. “This model allows for a wider audience reach and potentially higher returns,” said a leading film analyst.
Regional Implications
As F1 opens internationally, its performance could influence regional box office trends, particularly in markets with a strong interest in motor sports.
Timeline of Events
Initial Previews: Began at 3 PM
First Night Earnings: $7 million
Additional Previews: $3 million from Imax and PLF
The move represents a significant shift from traditional distribution models, potentially paving the way for more collaborations between streaming services and major studios.
